Joe Bloggs

Is yours a McJob?

Not surprisingly McDonald's are not happy about a new word in the Merriam-Webster dictionary which defines the word McJob as "low paying and dead-end work". The word was coined by Douglas Coupland in his novel Generation X to describe "A low-pay, low-prestige, low-dignity, low-benefit, no-future job in the service sector. Frequently considered a satisfying career choice by people who have never held one". Apparently McDonald's have a trademark on the word for a training programme for handicapped people and they may be bringing in lawyers over that little point. Can't see them winning that one though - then again with the current Bush Administration you never know which way the courts will go. Mr Coupland, by the way, coined a few other terms in his book. Here's a list of those neologisms.