Having highlighted the Big Mac Index yesterday, today we put the spotlight on the real thing. Here's what the McSpotlight site is about.
McDonald's spends over $2 billion a year broadcasting their glossy image to the world. This is a small space for alternatives to be heard.
With the battle over obesity taking center stage recently, the McSpotlight site is worth a look for an insight into how multinationals (one in particular) pursue their profits and try and dampen protests against their practices.
Posted by Joe at January 19, 2004 10:21 AM